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SEO Manager

Optionis

Posted: 30/07/2020

Warrington

Full time

£40,000

Reports to: Chief Digital Officer

 

Job Summary:

We require an experienced, confident, professional, highly motivated, hardworking and resourceful individual to join our digital team to help us grow our expertise in the online channel.

The role requires excellent communication, negotiation and interpersonal skills and the ideal candidate will be a strong organiser who is able to work in a fast-paced environment and work to tight deadlines.

A passion for online and all things digital is essential and knowledge of an e-commerce business is preferred but not essential.

Candidates must have experience in a SEO focussed role for a B2C business and be able to demonstrate successful development of such in a digital channel.

 

Main Duties and Responsibilities:

Accountability for the technical implementation of SEO across all group websites

Developing effective SEO strategies in conjunction with the Content & PR Manager to include: Keyword Insight in line with business objectives, identifying SEO KPIs, planning link building campaigns, sitemaps and XML / Agreeing content strategies with the Marketing Team and building out agreed projects online

Responsible for ensuring the technical sign-off web content across all group websites in conjunction with the Content & PR team

Responsible for publishing content to the websites – acting as the Content gatekeeper

Create web dashboards to help develop strategies

Ensuring all content is unique and does not breach any duplicate content guidelines

Monitor and evaluate search results and performance across all search channels to improve rankings and report out to teams in conjunction with the Digital Analytics Manager

Building business cases for future SEO technology investments in conjunction with the Digital Analytics Manager

Working with external digital agencies to achieve objectives

Budget Control for technical SEO – managing budgets and spend

Achieving or surpassing all financial and operational goals set

Ensuring compliance with best business practice

Co-ordination of activities with other teams within the organisation

Keeping the digital team up to date with new innovations in SEO

Representing the Digital Team with all areas of the business as required

 

The Person:

Passion for SEO and internet marketing

Effective relationship building skills with colleagues and third-party suppliers

Good understanding of relevant technologies / webmaster tools

A keen understanding of commercial business requirements

Ability to multi-task and prioritise workload in a fast-paced environment

Excellent interpersonal skills with the ability to deal with individuals at all levels

Demonstrates commitment to high professional ethical standards and workplace diversity

Ability to adapt to, and support others through change

Excellent time management and organisational skills

 

Skills and Knowledge:

Essential

5 years’ experience in a senior SEO marketing role

Experience with relevant SEO tools

Experience with financial budgets

Google Analytics (or equivalent) experience

Google Docs and Sheets experience

Excellent MS Office and mathematical skills

Excellent written and oral communication skills

The ability to:

Multi-task without compromising our duty of care;

Prioritise and manage time; and

Deal with people from all backgrounds.

Excellent problem-solving and research skills

Desirable

UX experience

Digital marketing experience

Social Media experience

Board Level reporting experience

Board Level presentation experience

HTML and coding experience

Apply now

To apply, please upload your CV and Cover Letter and submit your details below.

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