Reports to: Chief Digital Officer
We require an experienced, confident, professional, highly motivated, hardworking and resourceful individual to join our digital team to help us grow our expertise in the online channel.
The role requires excellent communication, negotiation and interpersonal skills and the ideal candidate will be a strong organiser who is able to work in a fast-paced environment and work to tight deadlines.
A passion for online and all things digital is essential and knowledge of an e-commerce business is preferred but not essential.
Candidates must have experience in managing digital analytics for a B2C business and be able to demonstrate successful development of such in a digital channel.
Main Duties & Responsibilities:
Understand and report using Google Analytics tools – producing weekly, monthly and annual reports
Development of senior management analytic dashboards for website activity
Create Website behaviour reports and customer experience analysis with relevant insights
Data consolidation and validation in all reporting activity
Providing insight reporting based on the analytics to influence the business strategy
Building business cases for future technology investments
Analysis of inbound traffic from both digital and traditional traffic sources
Coordinating tags and working with both internal and external teams to ensure that the websites are correctly tagged to enable accurate reporting
Working with external agencies (eg: PPC) to ensure data integrity in all reporting
Working with internal Business Analytics and Data Warehouse teams to ensure date is correctly attributed and passes accurately between systems.
Working with the digital team on:
Multivariate and A/B testing (from hypothesis creation to influencing creatives to identifying success metrics) and post-test analysis and insight
Achieving or surpassing all financial and operational goals set
Ensuing compliance with best business practice
Co-ordination of activities with other teams within the organisation
Keeping the digital team up to date with new technologies and practice in the analytics space
PPC and SEO data analysis
Key Skill Requirements
Experience of using analytics packages especially Google Analytics
Strong analytical skills with experience in analysing and interpreting large amounts of complex data and presenting insight back to a business
Effective relationship building skills with colleagues and third-party suppliers
Good understanding of relevant technologies
A keen understanding of commercial business requirements.
Ability to multi-task and prioritise workload in a fast-paced environment.
Excellent interpersonal skills with the ability to deal with individuals at all levels.
Demonstrates commitment to high professional ethical standards and workplace diversity.
Ability to adapt to, and support others through change.
Excellent time management and organisational skills.
Skills & Knowledge:
4 years’ experience in managing all aspects of digital analytics
3 years’ experience in advance web analytics (eg: AB testing, competitive analysis and surveys)
Google Analytics (or equivalent) experience
Google Docs and Sheets experience
Excellent MS Office and mathematical skills
Excellent written and oral communication skills
The ability to:
Multi-task without compromising our duty of care
Prioritise and manage time
Deal with people from all backgrounds
Excellent problem-solving and research skills.
SEM experience with an agency
SEO experience with an agency
Social Media experience
Board Level reporting experience
Board Level presentation experience
Power BI experience
Sequel database experience