Digital Analytics Manager


Posted: 14/05/2020

Full time

£40,000 IRO

Reports to: Chief Digital Officer 


Job Summary

We require an experienced, confident, professional, highly motivated, hardworking and resourceful individual to join our digital team to help us grow our expertise in the online channel.

The role requires excellent communication, negotiation and interpersonal skills and the ideal candidate will be a strong organiser who is able to work in a fast-paced environment and work to tight deadlines.

A passion for online and all things digital is essential and knowledge of an e-commerce business is preferred but not essential.

Candidates must have experience in managing digital analytics for a B2C business and be able to demonstrate successful development of such in a digital channel.


Main Duties & Responsibilities:

Understand and report using Google Analytics tools – producing weekly, monthly and annual reports

Development of senior management analytic dashboards for website activity

Create Website behaviour reports and customer experience analysis with relevant insights

Data consolidation and validation in all reporting activity

Providing insight reporting based on the analytics to influence the business strategy

Building business cases for future technology investments

Analysis of inbound traffic from both digital and traditional traffic sources

Coordinating tags and working with both internal and external teams to ensure that the websites are correctly tagged to enable accurate reporting

Working with external agencies (eg: PPC) to ensure data integrity in all reporting

Working with internal Business Analytics and Data Warehouse teams to ensure date is correctly attributed and passes accurately between systems.


Working with the digital team on:

Multivariate and A/B testing (from hypothesis creation to influencing creatives to identifying success metrics) and post-test analysis and insight

Achieving or surpassing all financial and operational goals set

Ensuing compliance with best business practice

Co-ordination of activities with other teams within the organisation

Keeping the digital team up to date with new technologies and practice in the analytics space

PPC and SEO data analysis


Key Skill Requirements

Experience of using analytics packages especially Google Analytics

Strong analytical skills with experience in analysing and interpreting large amounts of complex data and presenting insight back to a business

Effective relationship building skills with colleagues and third-party suppliers

Good understanding of relevant technologies

A keen understanding of commercial business requirements.

Ability to multi-task and prioritise workload in a fast-paced environment.

Excellent interpersonal skills with the ability to deal with individuals at all levels.

Demonstrates commitment to high professional ethical standards and workplace diversity.

Ability to adapt to, and support others through change.

Excellent time management and organisational skills.

Skills & Knowledge:

4 years’ experience in managing all aspects of digital analytics

3 years’ experience in advance web analytics (eg: AB testing, competitive analysis and surveys)

Google Analytics (or equivalent) experience

Google Docs and Sheets experience

Excellent MS Office and mathematical skills

Excellent written and oral communication skills

The ability to:

Multi-task without compromising our duty of care

Prioritise and manage time

Deal with people from all backgrounds

Excellent problem-solving and research skills.


SEM experience with an agency

SEO experience with an agency

Social Media experience

Board Level reporting experience

Board Level presentation experience

Power BI experience

Sequel database experience

Apply now

To apply, please upload your CV and Cover Letter and submit your details below.

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