Digital Analytics & CRO Analyst


Posted: 18/05/2022


Full time

Optionis Group are currently looking for a Digital Analytics and CRO Analyst to join their award-winning digital team. We require a confident, professional, highly motivated, hardworking and resourceful individual to join our digital team to help us grow our expertise in the digital marketing department. The role requires excellent communication and interpersonal skills and the ideal candidate will be a good organiser who is able to work in a fast-paced environment.

A passion for all things digital marketing is essential, and knowledge of an e-commerce business is preferred but not essential. Candidates must have experience in working in a digital analytics team for a B2C business. Experience of delivering digital analytics and Conversion rate optimisation strategies to the wider team and business is required in this role. The candidate will have experience in gathering quantitative and qualitative data and be able to put together a story for stakeholders of any background


Research, Reporting, Analysis, and Insight:

  • Breaking down data into understandable insights which can be actionable across the business from both a digital and marketing standpoint
  • Creation of the Digital & Marketing reporting, alongside supporting the teams with Analytics expertise and delivering actionable Insight
  • Understanding of dashboards for marketing activity
  • Create Website behaviour reports and customer experience analysis with relevant insights
  • Analysis of inbound traffic from both digital and traditional traffic sources

Data integrity:

  • Data consolidation and validation in all reporting activity
  • Working with external agencies (eg: PPC) to ensure data integrity in all reporting
  • Understanding of digital analytics tags


  • Keeping the digital team up to date with new technologies and practice in the analytics space

Cross team collaboration:

  • Multivariate and A/B testing (from hypothesis creation to influencing creatives to identifying success metrics) and post-test analysis and insight (UX and CRO program)
  • Achieving or surpassing all financial and operational goals set (Department)
  • Ensuring compliance with best business practice (Department)
  • Co-ordination of activities with other teams within the organisation (Department)
  • Being the face of the department – show-casing the team’s analytics expertise across the business

Skills & Knowledge:

  • 2 years’ experience in analytics from setup to tagging tools/sites
  • 1 years’ experience in advance web analytics (eg: AB testing, competitive analysis and surveys)
  • Google Analytics (or equivalent) ownership experience
  • Google Docs and Sheets experience
  • Excellent MS Office and mathematical skills
  • Excellent written and oral communication skills.
  • The ability to:
  • Multi-task without compromising our duty of care;
  • Prioritise and manage time; and
  • Deal with people from all backgrounds.
  • Excellent problem-solving and research skills.

What we offer:

  • Hybrid working approach
  • Industry leading career development
  • 23 days holiday per year (excluding bank holidays). As a special thank you for each completed year of service with the company you will receive an additional days holiday (up to a maximum of 28 days or pro rata equivalent)
  • Holiday buy and exchange scheme
  • Additional days off for your birthday and 100% attendance
  • Exclusive discounts and offers from Savings Pal, the UK’s leading benefits platform
  • Private medical insurance
  • Dental insurance
  • Company pension scheme
  • ‘Dress down’ dress code
  • Tusker Car benefit scheme (salary sacrifice green CO2 capped)
  • Free mortgage service
  • Gym discount
  • Employee Assistance Programme
  • Eye care vouchers (Specsavers)
  • Wellbeing benefits including in-house mental health support, mindfulness resources and confidential support 24/7

Apply now

To apply, please upload your CV and Cover Letter and submit your details below.

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